The end of the year is an intensive but also fruitful time for entrepreneurs in various sectors. The atmosphere of Christmas and the approaching end of the year is conducive to taking stock, strengthening ties with contractors and integrating employees. According to experts, the Christmas period is the perfect time to work on your brand image. Through appropriate actions, small companies and large corporations strengthen relationships with partners, create an atmosphere of friendliness, show respect and awaken sympathy in those who influence the development of their business. Giving gifts to contractors, business partners, shareholders and employees is an important part of the marketing strategy. To stand out from the competition, marketing professionals are moving away from clichéd gifts and looking for more interesting, original solutions. This year’s hit in the B2B market are advent calendars for companies. Why give up mugs with logos or sweets in favour of an eye-catching calendar? How do you create an elegant calendar for companies? Find out about the latest trends, surprise your partners and get ahead of your competition!
Fabric advent calendar for business – an aura of uniqueness
The tradition of sending Christmas packages to people close to your business is a popular marketing practice. Why should you plan in your December schedule and include the costs associated with such activities? Here are the key features and benefits of sending Christmas gifts:
- to thank for fruitful cooperation and express the hope for further cooperation in the coming year;
- creating positive associations;
- building brand awareness;
- a non-intrusive reminder of your services or products;
- an impulse to resume interrupted cooperation;
- to emphasise your professionalism and position in the market.
Advent calendars: perfect for children and adults
Unlocking the Power of Thoughtful Corporate Gifts
It’s worth being aware that there is huge potential in Christmas gifts. If you don’t want to waste it, forget trivial gadgets that will go unnoticed and end up unused in a cupboard next to other mugs or desk calendars. Differently from Christmas packages for employees, we prepare gifts for the B2B segment. A business partner will only positively receive a gift if we thoughtfully and elaborately send it by post or hand it over in person. The way we present the items in the package says a lot about the recipient as an entrepreneur. Poor quality, shortcomings or an inelegant presentation will tarnish your image. To ensure success, opt for premium products. Moreover, the content of the package must not only be consistent but also attractive. In addition, the person receiving the gift should feel genuinely special, making personalization a key factor in this process. As a result, the recipient is sure to notice the extra effort put into the gift, especially with a personalized greetings card and an appealing signed gift box, fostering a deeper appreciation for the thoughtful gesture.
Gift baskets with sweets, high-end alcohol, a wall calendar with your company logo, pens and other gadgets created for companies. Every year, couriers deliver a huge number of similar parcels to offices. Worried that your gesture will go unnoticed? Surprise your contractors, partners or colleagues from other companies by creating advent calendars for them. A carefully crafted fabric advent calendar will impress every person and be remembered for a long time.
Personalisation is the key to success
Why are advent calendars created for businesses a hit? The fabric advent calendar is unequivocally associated with a warm Christmas atmosphere. The individually wrapped gifts are unwrapped every day. A small ritual repeated every day until Christmas Eve is a pleasure for everyone, regardless of age or position. The contents of the “windows” are a surprise every time. The addressee decides for themselves what will be inside. In addition, this type of gift should be given well before the Christmas break. A gift unwrapped over the 24 days of December will be a daily reminder of your brand. A good idea to consolidate positive associations is to hide a few items with your company logo in the calendar.
How do you put together an advent calendar kit?
It goes without saying that a fabric advent calendar is eye-catching, unorthodox and original. Keep in mind that you cannot leave its preparation to the last minute. The Advent calendar set normally consists of paper bags or fabric bags, a string or decorative box and the contents of the packages. You can place the small gifts on a special board hung from the ceiling or neatly arranged in a decorative box. It is important that all elements of the set are consistent.
The decorative packaging is the setting for 24 small gifts. What items can you enclose in a calendar? The type of gifts should be tailored to the nature of your business. An advent calendar can help promote specific goods or services. Is your business involved in the production of organic cosmetics? If so, place miniature bags of your brand’s creams, lotions and soaps. Or perhaps you run a chain of jewellery shops? Make sure you include some stylish bling in a few packs. An alternative to your own products will be timeless and classic gifts: high-quality sweets, organic honey and jam, leaf tea from a recognised brand, coffee, alcohol, a business card case, a gift voucher, a pen with the brand’s logo, Christmas-related accessories. The possibilities are indeed many!
Creating advent calendars for many business partners can be labour-intensive and relatively expensive. However, remember that the effort you put in will pay off in the future. Investing in good relations and building your position in the market is a long-term process that requires investment and time. Importantly, the costs incurred can normally be claimed as a tax deductible expense.
Advent calendar made of jute bags can be an office decoration
Saketos – professional activities for your business
Label each package included in the calendar with a number corresponding to a specific December day. Instead of paper bags, which quickly crumple and do not look very elegant, choose advent calendar pouches made of fabric. Your worthy partner in building an impeccable image will be Saketos, a company specialising in services for business.
In Saketos’ extensive range, you will find advent calendar pouches in various sizes. You can personalise each item in your order by choosing the dimensions of the pouch, its colours and the type of fabric. With decorative applications (for example, number patches, felt embellishments, tags, ribbons or festive prints), each packet looks beautiful. We produce these bags from high-quality fabrics:
- velour – a fashionable and elegant fabric with a characteristic peach-like structure. The delicate sheen gives the fleecy pouches a classy and exclusive feel. For Christmas calendars, velour pouches in red and dark green are particularly recommended;
- satin – glossy, extremely delicate and pleasant to the touch satin pouches will be a unique, eye-catching setting for jewellery, perfumes, scented soaps and other premium products;
- organza – semi-transparent pouches decorated with festive prints associated with warmth, love and family atmosphere. They are perfect not only for the calendar, but also as tasteful packaging for decorated gingerbread cookies;
- jute – versatile bags with a rustic feel. Jute pouches in a natural straw shade go beautifully with conifer branches, holly, dried lemon slices and cinnamon sticks.
- Entrepreneurs whose activities are connected with ecology will find that linen bright bags with a print or an interesting application meet their expectations. The linen-textured material is clearly associated with unspoiled nature. These linen bags can conceal regional preserves prepared using traditional methods, vegan cosmetics, and other products created in harmony with the rhythm of nature.
Tailoring Elegance: Customizable Advent Calendar Pouches for Unforgettable Corporate Gifts
The wide range of designs on offer gives you plenty of scope for creativity when creating your calendar. You can opt for a single-colour set or let your imagination run wild by creating a colourful set with festive patterns and felt patches. Thanks to the many variations, you can easily match the size of the pouches to the gifts you have prepared.
Advent calendar pouches can become advertising for your business. Do you want to put your company logo or a catchy slogan on them? We will produce a refined design according to your guidelines. We guarantee a comprehensive service, from the development of the design to its efficient implementation and timely dispatch. Thus, configuring your order is surprisingly convenient and takes place entirely online. Each customer selects every detail (fabric, colour, dimensions, accessories, print) step by step, creating a product that meets individual expectations.
Internal PR: solutions for employee-friendly companies
Christmas team-building dinners, wishes, bonuses, packages. In December, employers go to great lengths to unite their staff, integrate all members, build a good atmosphere conducive to creative and reliable work and gain team recognition. Why not break away from the pattern and create a special treat for your employees this year instead of the traditional parcels? A fabric advent calendar made in the office will be an unusual surprise for employees. Would making a small calendar for each member of the extended team be too labour-intensive and expensive? Replace small packets with big bags. Unwrapping gifts together every morning will be a December ritual that will provide employees with fun and create a festive atmosphere in the office.
