Brand Image, Tradition and Repeat Success: How InSuperAbili Builds Its Festive Range with Saketos Pouches

In today's business world, packaging is no longer just about practicality. For companies looking for effective ways to build relationships, it has become a way to communicate brand values and an important part of established traditions. In this article, we explore how our Italian partner, InSuperAbili, has made personalised Saketos pouches a key part of its festive product range.

InSuperAbili - an Italian minimarket with a mission

InSuperAbili is no ordinary business partner, and its story deserves a closer look before we turn to the pouches themselves. The company operates an on-site minimarket at LUO's headquarters in Molfetta, Puglia. Previously known as Network Contacts, LUO employs several thousand people in the BPO (Business Process Outsourcing) and IT sectors.

Above all, the shop is a workplace inclusion initiative. It employs people with disabilities, providing them with genuine employment under standard market conditions. Its name says a great deal about its mission. In Italian, insuperabili means "unbeatable", while the word abili, meaning "capable", shifts the focus from limitations to abilities. The same idea is reflected in the logo, where "Super" is given particular emphasis. The management team sees the minimarket as a cornerstone of its employee wellbeing policy, alongside initiatives such as a nursery for employees' children. The project continues to grow - in July 2026, an inclusive bistro called Insuperabar also opened in Molfetta. For us, this means that the branded pouches we create for InSuperAbili become part of a place where packaging represents something more than the product inside.

Personalised pouches in InSuperAbili's seasonal range

InSuperAbili returns to us every year, regularly ordering printed velvet pouches. These are sold as empty packaging in the shop's seasonal range, allowing customers to fill them with sweets themselves and give them to loved ones for St Nicholas Day on 6 December. The reusable pouches we produce therefore become much more than decorative packaging. They form part of a local tradition that returns every winter - and once the festivities are over, they can be kept at home and used again. We're delighted that Saketos products help keep this particularly sweet tradition alive.

The pouches InSuperAbili chose for the 2024 and 2025 seasons

For this partnership, our customer chose soft, pleasant-to-the-touch velvet. Its plush texture and dense weave create an immediate sensory impression, enhancing the product's perceived value - the higher value and quality that people may associate with a product or gift because of its presentation. This rich, substantial fabric gives the contents a premium feel. Combined with a personalised print, it transforms an ordinary pouch for sweets into an elegant St Nicholas Day gift presentation and a lasting way to display the brand's logo. Rather than being thrown away, the pouch can stay with its recipient for longer, reinforcing positive associations with the brand each time it is reused.

2024 season - white velvet and a festive design:

For the first season of our partnership, InSuperAbili chose white velvet pouches measuring 22 x 30 cm (product code: VVT-2230-WTX-012).

The soft fabric gave the packaging an elegant finish, while the multicoloured print combined the organisation's logo with a cheerful Father Christmas and Christmas tree design. The white background helped the details of the artwork and its festive colours stand out.

2025 season - a refreshed design for sweet packaging:

The following season, our partner kept the tried-and-tested 22 x 30 cm size but opted for St Nicholas Day sweet pouches made from red velvet (product code: VVT-2230-RED-022). The vibrant colour gave the product an even stronger festive feel. The printed design was also updated to complement the new fabric colour.

The result: a product customers keep coming back for

The clearest evidence of the success of our packaging solutions is our partner's continued loyalty and the direct feedback from customers. As one of InSuperAbili's representatives told us in a message:

"We would also like to purchase your pouches this Christmas, as they are very popular with our customers."

The velvet pouches have become a regular feature of InSuperAbili's seasonal range. They combine attractive presentation, practicality and reusability, while helping to preserve the local tradition of giving sweets to children and adults on 6 December.

This partnership also demonstrates how a tried-and-tested packaging design can return season after season with a fresh look. Simply changing the fabric colour and printed artwork makes it possible to refresh a campaign and carry it forward into the following season.

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